Branson is a city in Taney and Stone counties in the U.S. state of Missouri. Most of the city is in Taney County, with a small portion in the west extending into Stone County. Branson is in the Ozark Mountains. The community was named after Reuben Branson, postmaster and operator of a general store in the area in the 1880s. The population was 10,520 at the 2010 census.
Branson is located at 36°38′16″N 93°15′18″W / 36.63778°N 93.25500°W / 36.63778; -93.25500 (36.637706, -93.254965). The White River/Lake Taneycomo forms a bend on the east and southern side of the city.
According to the United States Census Bureau, the city has a total area of 20.80 square miles (53.87 km), of which 20.63 square miles (53.43 km) is land and 0.17 square miles (0.44 km) is water.
The Branson Micropolitan Statistical Area encompasses Taney and Stone counties.
As of the census of 2010, there were 10,520 people, 4,688 households, and 2,695 families residing in the city. The population density was 509.9 inhabitants per square mile (196.9/km). There were 8,599 housing units at an average density of 416.8 per square mile (160.9/km). The racial makeup of the city was 89.0% White, 2.0% African American, 0.9% Native American, 1.5% Asian, 0.1% Pacific Islander, 3.9% from other races, and 2.6% from two or more races. Hispanic or Latino of any race were 8.8% of the population.
There were 4,688 households of which 23.2% had children under the age of 18 living with them, 42.8% were married couples living together, 10.7% had a female householder with no husband present, 3.9% had a male householder with no wife present, and 42.5% were non-families. 32.8% of all households were made up of individuals and 13.5% had someone living alone who was 65 years of age or older. The average household size was 2.20 and the average family size was 2.77.
The median age in the city was 41.2 years. 18.8% of residents were under the age of 18; 10.2% were between the ages of 18 and 24; 25.7% were from 25 to 44; 25.6% were from 45 to 64; and 19.6% were 65 years of age or older. The gender makeup of the city was 47.9% male and 52.1% female.
As of the census of 2000, there were 6,050 people, 2,701 households, and 1,661 families residing in the city. The population density was 374.0 people per square mile (144.4/km²). There were 3,366 housing units at an average density of 208.1 per square mile (80.3/km²). The racial makeup of the city was 94.50% White, 0.84% African American, 0.86% Native American, 0.71% Asian, 0.03% Pacific Islander, 1.47% from other races, and 1.59% from two or more races. Hispanic or Latino of any race were 4.26% of the population.
There were 2,701 households out of which 24.3% had children under the age of 18 living with them, 48.9% were married couples living together, 9.4% had a female householder with no husband present, and 38.5% were non-families. 31.9% of all households were made up of individuals and 14.1% had someone living alone who was 65 years of age or older. The average household size was 2.21 and the average family size was 2.76.
In the city, the population was spread out with 20.3% under the age of 18, 8.2% from 18 to 24, 24.4% from 25 to 44, 27.0% from 45 to 64, and 20.2% who were 65 years of age or older. The median age was 43 years. For every 100 females, there were 86.7 males. For every 100 females age 18 and over, there were 83.2 males.
The median income for a household in the city was $31,997, and the median income for a family was $43,145. Males had a median income of $31,769 versus $21,223 for females. The per capita income for the city was $20,461. 12.1% of the population and 9.7% of families were below the poverty line. 15.6% of those under the age of 18 and 17.0% of those 65 and older were living below the poverty line.